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This website torontoloftboutique.com states the following, "Heikki Walden and the Toronto Loft Boutique team have a passion for lofts that spills into everything we do." We viewed that the website stated " Whether youre thinking of buying, selling, or just curious to know more about the loft youre living in, were here to let our knowledge, experience, creativity, and passion work for you." It also said " Feel the difference that passion and skill bring. Contact us today! Heikki Walden, Sales Representative Sutton Group Associates Realty Inc." The header had toronto loft as the highest ranking search term. It is followed by hard lofts, soft lofts, and buy a loft which isn't as ranked as highly as toronto loft. The next words they used was sell a loft. real lofts was included but could not be seen by search crawlers.